Connecting Customers to Your Brand Through Experiential Marketing

Why is experiential marketing a powerful tool? Marketers have invested years into discovering what prompts consumers to choose one product over another. Brand loyalty can keep customers coming back after they’ve already made that initial purchase, but that requires them to experience a product or service for the first time. Often what prompts them to try is word…

Key Features of Memorable Experiential Events

It is 2020 and it is time to start building brand loyalty with Experiential Events! Everyone has certain memorable experiences that they will never forget. That can be your wedding day, or your first kiss, or the first time you did that little precious thing, there are plenty of events that leave an indelible impression…

The Future of Experiential Events and Marketing for Brands 2020 and Beyond

Over the last 10 years, there has been a shift in how the marketing and advertising industry perceives experiential. Experiential is no longer about a one-off, brand-building experience. It’s about the brand experience at multiple touchpoints. “This creates a positive end-to-end experience for the audience.” Marketers and brands are starting to take experiential seriously, but…